Licensing Director

Job Title: Licensing Director
Location Central London, UK
Job Type Full Time
Category Licensing Manager
Telephone Number +44 (0)7710 122701
Salary Generous d.o.e.
Closing Date 30-Dec-2021

Position Description
Our client is one of the World’s leading Entertainment, Sports, Events and Talent Agency. This is a Licensing Director position reporting to the Associate Vice President, to assist on the sales, development and growth of selective automotive licensing clients’ consumer product licensing programs and to /manage existing and new licensees.

Key Responsibilities and Accountabilities

  • A Full Job Description will be given to appropriate candidates

Licensing and Business Development

  • A sales and commercial role in a growing dynamic team with involvement in the development and delivery of licensing strategies, licensing sales and Licensor – Licensee relationships for established and new clients
  • Responsible for driving new business development in traditional and non-traditional licensing categories.
  • Generate new business from self-started prospecting efforts, leveraging your contacts and exploring new industries or markets.
  • Focusing on ‘creative thinking’ i.e. taking brands into relevant, innovative categories through thought leadership, commercial initiative and the development of co-branded and mono-branded licenses and brand extensions.
  • Create and maintain business development / reporting mechanisms on all sales activities.
  • Ensuring all stages of deal negotiation, contracting, contract and financial management are entered/recorded within IMG’s licensing management systems.
  • Activating retail and marketing initiatives for client brands and with licensees, e.g. product and lifestyle photo shoots, development of marketing materials, trade shows and launch/PR events and generating industry press.
  • You may also be required to carry out any other duties which are within the scope and purpose of the job


Knowledge and Experience:


  • The candidate will be experienced in the management of toys and video games licensing ecosystem – from client brands to licensees’ and retailers, whether as part of an agency, brand owner, licensee or retailer.
  • 2nd nature understanding of the inter-relationships of all parties within the licensing industry and comprehensive experience of all aspects of the operation of the licensing process
  • Deal making and experienced in selling licenses
  • A strong rollerdex of contacts within the toys and video game industries
  • Experienced sales operations executive with a background in licensing operations and sales.
  • Strong sales skills with quantitative, analytical and business justification ability
  • Proven experience of educating, evangelizing and selling a new product
  • Technically minded with sound knowledge in data software applications and implementing sales strategies to hit targets effectively
  • Proven experience of working in a fast-paced environment and managing multiple priorities across a growing account base


Skills and Abilities:


  • 5 years+ results-orientated licensing sales and business development track record in toys and video games
  • Able to demonstrate the ability to build and maintain strong and lucrative relationships
  • Professional, personable, adaptable, creative, timely, hard-working, high level of integrity
  • Self-starting, mature time management and prioritisation capabilities
  • Confident presentation skills at any level with strong business acumen
  • Financial (budget) management, analysis and reporting capabilities
  • Demonstrable time management and organisation skills – when juggling tasks and managing priorities across a growing account base
  • Focused attention to detail skills


  • Experience of working with blue chip clients

Qualifications and Training :


  • Educated to A Level standard or equivalent
  • Fully literate with all MS Office, Excel, PPT technologies
  • Experience in dealing with licensing operating systems


  • Degree in a business, marketing or legal field
  • Some legal background, qualification or intricate knowledge of licensing contracts terms and conditions



  • Organized
  • Strong attention to detail
  • Confident, team player
  • Strong Communicator
  • Passionate about the licensing industry


Likely to have worked in fast-paced environment, have travelled/worked abroad and be into automotive brands and video gaming

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