SABRINA -- Photo: Mitch Haaseth

Sabrina Ironside

Sabrina Ironside has joined Paramount Pictures (Viacom) as SVP of Brand Management.  She reports to LeeAnne Stables, President, Consumer Products & EVP Worldwide Marketing Partnerships

She will manage Paramount’s film brand activities including pre-theatrical; consumer products; theatrical and home media; animation, as well as develop overall strategies for enhancing its film brand profiles with retailers.

She joins from Wildbrain Entertainment, where she was VP Worldwide Marketing.Prior to that, she spent 10 years at Twentieth Century Fox and its parent company News Corporation in marketing roles in licensing, integrated media and marketing and home entertainment.