Russell Hampton has joined NBCUniversal in the new position of EVP of Franchise Management and Global Consumer Products for the Media Innovation & Cross Company Initiatives Group. The group’s mandate is to monetize cross-platform content and to create a digital strategy for mobile, social, and online. He reports to Lauren Zalaznick.
Previously he was President of Disney Worldwide Publishing and prior to DPW, he managed The Baby Einstein Company and The Muppets brand. He joined Disney in 1995, and before that was at J.P. Morgan & Co.