MAXIMISING THE VALUE OF LICENSING AND MERCHANDISING
An annual report by Ardi Kolah, published by:
SportBusiness Group Ltd
Elizabeth House
39 York Road
London SE1 7NQ
Tel: +44 (0)20 7934 9005
Website:www.sportbusiness.com
This new report (over 350 pages) is the definitive, comprehensive guide to developing and managing advanced sport licensing and merchandising programmes, providing the essential hands-on knowledge to maximise the value of sports brands in competitive market segments.
| 
