Back to Brand Protection

• Counterfeit – Unauthorised reproduction of a trade mark or brand
• Over Production – Original high quality product, produced beyond the scope of the commercial agreement
• Look-alike – Copy the look and feel of a product, but do not reproduce the brand.
• Grey Market – Original Products sold beyond the scope of the commercial agreement.

• Licensed goods are extremely attractive to counterfeiters!
  • Enforcement officers and consumers do not know whether a product is officially licensed or not.
  • Multiple brands can be applied to the same product line
  • Very high return, low enforcement priority, low penalty
• Counterfeiters make more money than you!
  • No development costs, no marketing, no taxes, no royalties
• Counterfeit damages valuable brand equity
• Reduces sales for legitimate licensees
• Impacts on royalty revenues
• There are potentially hazardous goods for sale with your brand on them.