| Whilst technology and tracking and intelligence can help avoid or mitigate potentially damaging situations, sometimes crisis happen. They can appear in a number of forms from perhaps manufacturing faults; deliberate product sabotage; contaminated ingredients or components from a supplier; employee negligence or just something that gets bad press. Dealing with it promptly and efficiently is vital for brand survival.
A number of approaches can help limit damage and potentially even change a crisis into a public relations success that uses the publicity for brand and product awareness and to foster consumer interest. These may include risk assessment; internal crisis training and protocol; internal & external communication strategies.
CRISIS MANAGEMENT & BRAND COMMUNICATION RESOURCES
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