If you do wish to retain more control over your designs, then you should licence them rather than assign them. This means that you retain ownership of the rights and grant others the right to use the designs subject to certain restrictions which you can impose.
An exclusive licence means that you cannot use the designs for the duration of the licence – that becomes the exclusive right of the person granted the licence.
A sole licence means that both you and the person granted the licence can use the designs.
A person who is granted a non-exclusive licence merely has the right to use the designs but cannot take action to prevent anyone else also using the designs. Someone granted an exclusive licence can take action to stop anyone else using the designs.
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