Sales promotion can play a vital role in driving product sales but it can also be a significant source of revenue & brand awareness for brand owners who license their intellecutal property for promotional campaigns. This section provides information and insight into the different types of sales promotion; premium sourcing; promotional agencies and brands; insurance & legal issues; sources of help and other key elements of interest.

From fast food to on-pack, understand some of the different types of promotional tools that are open to brand owners, licensees and marketing teams and the benefits that sales promotion can provide. VIEW BENEFITS & TYPES OF PROMOTION

Several useful organisations exist that may be able to help with elements of sales promotion: