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Brand Abuse


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People abusing your brand, logo or associated images or attributes can have serious effects. These are examples of brand abuse that have been on the internet. The owner organisations have been made aware. You may have even received them as joke emails. Not quite so funny if it's your brand or organisation they're abusing. Are you next?

Damage Your Brand Equity

bp Gap Tommy Hillfiger Nescafe



Damage Your Reputation

Vodaphone Harry Potter KFC


Confuse Consumers

Gillette Bacardi


Lose Current & Potential Sales

Absolut Kellogg Apple Mac

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