 Asgard Europe produces the monthly W-KAT Character Monitor - a dedicated market tracker for the licensing industry! Designed by Asgard Media and the Youth Research Group, every month W-KAT tests the appeal of the top fifty licensed characters to our UK nationally
distributed sample of kids aged 7 to 12.
Split into four Modules ( Boys 7-9, Boys 10-12 and
Girls 7-9, Girls 10-12 ) we can track up to the minute
attitudes of our sample using our unique Coolometer
technology.
It gives licensors, agents and licensees the ability to track kid's interest in their licensed properties compared to their rivals and help all parties make informed decisions based on the characters kids really like!
For further information visit our website, or call Kelvyn Gardner on +44 1908 260 744.
| 
