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Strong brands gain standout and create demand. Become familiar with some of the relevant parties and processes involved in helping to create strong brands with enduring consumer & retailer demand. Go to: CREATING STRONG BRANDS STYLE BOOKS & COMMUNICATING BRANDS REFRESHING BRANDS & MAINTAINING DEMAND TIPS FOR KEEPING PRODUCT DEVELOPMENT FRESH Practical tips and considerations for product development...more.. See previous features: KEEPING BRANDS FRESH ACHIEVING STANDOUT & BUY IN