Licensing remains one the most exciting activities of the marketing mix. Many brand owners are waking up to the idea that their brands have a value that can be exploited in areas outside their current existence. The core equities of their brands can be used to raise much-needed additional revenue which can contribute directly to their bottom-line.

Whether you are a brand owner or want to use a brand, the New to Licensing? section will give you a basic overview of the processes involved.

What is Licensing? Understand the basic definition of brand licensing and the benefits it can give brand owners and the suppliers or manufacturers of licensed products.	Industry Overview Market size, value and growth of brand licensing market	Types of Licensing Different sectors of licensing e.g. character licensing or corporate brand licensing Licensing property models
The Licensing Process Income & sales model Brand owners/agents Supplier or manufacturers Retailers	Licensing Terminology A glossary of licensing terms	10 Tips for Licensing your Designs Other Sources of Help Useful organisations and contacts