Secrets of Success in Brand Licensing- The Book is now available in Chinese!
Professor Malcolm McDonald Professor MA (Oxon) MSc PhD D.Litt, Emeritus Professor Cranfield School of Management said of Andrew Levy and Judy Bartkowiak’s new book – Secrets of Success in Brand Licensing –It is “full of excellent practical advice but importantly is also a [...]
The need to consistently contemporise the practice of attracting and retaining key senior level personnel, where there is an extremely high level of expectation from both employer and employee, has never been more critical.
Archive for January, 2012
Secrets of Success in Brand Licensing in Chinese! Tuesday, January 3rd 2012
Job of the Month
- Licensing Manager
Location: Central London
Salary: Circa £42k
Ref: 125
We are seeking an exceptional individual who is capable of managing and growing licensing programmes across all categories. Our clients brands are globally known and this represents an amazing opportunity for someone to go to the next level in their career.
Hot Topics
- A tough Retail Climate
For the last few years we have experienced a very tough retail climate with consumers being cautious with their spending and retailers being cautious with their listings and stock levels. This is a challenging time but we should all remain positive and start talking the market up and focus on the positives which will surely benefit us all.
Executive Moves
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Hannah Miller
joins the RSPCA as Licensing Executive
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Linda Vabo
appointed Director of Products & Licensing at CreaCon Group, Norway