Secrets of Success in Brand Licensing- The Book is now available in Chinese!
Professor Malcolm McDonald Professor MA (Oxon) MSc PhD D.Litt, Emeritus Professor Cranfield School of Management said of Andrew Levy and Judy Bartkowiak’s new book – Secrets of Success in Brand Licensing –It is “full of excellent practical advice but importantly is also a [...]
The need to consistently contemporise the practice of attracting and retaining key senior level personnel, where there is an extremely high level of expectation from both employer and employee, has never been more critical.
Archive for January, 2012
Secrets of Success in Brand Licensing in Chinese! Tuesday, January 3rd 2012
Job of the Month
- Product Licensing Director
Location: Central London or Paris
Salary: Circa £80k / 96k Euros
Ref: 121
We are seeking an exceptional individual who is capable of forming a licensing programme, effectively from scratch across all categories and multi-territories. The brand is globally known and needs re-designing along with a strategic plan and execution to fulfil its consumer product potential.
Hot Topics
- A tough Retail Climate
For the last few years we have experienced a very tough retail climate with consumers being cautious with their spending and retailers being cautious with their listings and stock levels. This is a challenging time but we should all remain positive and start talking the market up and focus on the positives which will surely benefit us all.
Executive Moves
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Edward Catchpole
joins Mattel as Senior Vice President, HIT Brands
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Charlotte Hargreaves
joins DRG (Digital Rights Group) as SVP of Marketing and Business Development