Chorion has sold the rights to The World of Beatrix Potter and The Octonauts to a new company backed by its former chairman Lord Waheed Alli for an undisclosed sum according to the Guardian Newspaper. These are the first assets to be sold by Chorion following the decision by its senior bankers to break up [...]
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Archive for September, 2011
Chorion Sells Beatrix Potter and Octonauts Friday, September 23rd 2011
Paris Hilton does India Friday, September 9th 2011
American celebrity Paris Hilton is making a foray into India with the launch of her handbags and fashion accessories this month. The Paris Hilton brand is being launched at a few stores of the department store chain Shoppers Stop. They will open the Paris Hilton shop-in-shops across its metro stores, according to the Indian Financial [...]
M&S use A-list Celebrities Thursday, September 1st 2011
In an exciting move UK retailer Marks and Spencer use Rosie Huntingdon-Whitley and Ryan Reynolds to front their advertising on Autograph, the stores own brand. The A-list campaign marks a dramatic departure for M&S, which typically features Twiggy and other British personalities in its ads. Male model David Gandy has also been recruited to front [...]
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