Archive for June, 2010

McDonald’s unfair and deceptive Happy Meal toys? Wednesday, June 23rd 2010

A US consumer group has accused McDonald’s of “unfairly and deceptively” using Happy Meal toys to lure children into restaurants. The Center for Science in the Public Interest signalled that it would sue the fast food giant if it did not stop the practice within 30 days. The group accused McDonald’s of using “unfair and [...]

Licensing Financial Marker-Royalty sales in the USA Friday, June 18th 2010

During last week’s Licensing Show, the International Licensing Industry Merchandisers’ Association (LIMA) announced the results of its Licensing Industry Survey. The royalty survey is USA based but a key indictor to overall trends as the US market equates to approximately 60% of the world’s licensing industry. The report shows that brand owners collected nearly $5.2 [...]

Job of the Month

Head of UK Licensing
Location: Central London
Salary: Circa £60k depending on experience
Ref: 088
This is an exceptional opportunity for a proven senior licensing professional to manage a territory across all categories in this leading entertainment company.

Hot Topics

Licensing Sales
It doesn't matter how much we like to dress it up as pure marketing and brand positioning, most of us in the licensing industry are in sales. Unless it is on a retainer, the role of the licensing agent is to sell. Being in sales is not a bad thing. It is about time this was recognised as a positive discipline and execs should be trained accordingly.

Executive Moves

Janet Woodward

becomes a Director at Jane Evans Licensing Company
Joachim Knödler

is promoted to MD at CPLG Germany

Licensingpages®: Recruitment