A US consumer group has accused McDonald’s of “unfairly and deceptively” using Happy Meal toys to lure children into restaurants. The Center for Science in the Public Interest signalled that it would sue the fast food giant if it did not stop the practice within 30 days. The group accused McDonald’s of using “unfair and [...]

During last week’s Licensing Show, the International Licensing Industry Merchandisers’ Association (LIMA) announced the results of its Licensing Industry Survey. The royalty survey is USA based but a key indictor to overall trends as the US market equates to approximately 60% of the world’s licensing industry. The report shows that brand owners collected nearly $5.2 [...]