How refreshing that the London Toy Fair is back with a great buzz. The Toy Industry and the Licensing Industry are inextricably linked. A new venue and renewed optimism for the future has firmly placed last years miserable event into the ‘forgettable’ file. No one is saying that 2010 and 2011 will be easy, but [...]

Avatar the movie smashes through the $1billion mark at the fastest rate ever and already ranks in the top 5 grossing movies of all time.(The movie cost around $230million and with marketing and producer investments, the overall cost is around $500million) The 125 licensees on board are certainly getting their awareness-worth. We love Avatar [...]