Archive for December, 2009

Celebrity Licensing 2 Tuesday, December 15th 2009

Gordon Ramsay is a great chef. That is his number 1 core equity. He also has bags of energy and enthusiasm which makes him appealing to the consumer. That is core equity 2. Restaurants where core equity 1 should be demonstrated will lose their appeal if the chef distances himself too far from them. Hence [...]

Celebrity Licensing Friday, December 4th 2009

The trouble with licensing a celebrity is that you are dealing with a human being. Apart from Licensingpages employees we have never seen any perfect humans. More often than not something will happen or come out of the closet to disrupt a well-crafted licensing programme. in some cases once the drama has subsided things can [...]

Job of the Month

Senior Licensing Manager
Location:West London
Salary: £45k - £65k depending on experience
Ref: 080
A rare opportunity has arisen at this leading brand, sport and event licensing company. Drive and determination are key criteria and an interest in sport and the current retail climate is key. Experience of new business development and international licensing programmes are essential.

Hot Topics

Licensing Sales
It doesn't matter how much we like to dress it up as pure marketing and brand positioning, most of us in the licensing industry are in sales. Unless it is on a retainer, the role of the licensing agent is to sell. Being in sales is not a bad thing. It is about time this was recognised as a positive discipline and execs should be trained accordingly.

Executive Moves

John Collins

becomes Retail Marketing Director EMEA for Nickelodeon and Viacom Consumer Products (NVCP)
Cindy Davis

joins CPLG US as SVP of licensing

Licensingpages®: Recruitment