Archive for December, 2009

Celebrity Licensing 2 Tuesday, December 15th 2009

Gordon Ramsay is a great chef. That is his number 1 core equity. He also has bags of energy and enthusiasm which makes him appealing to the consumer. That is core equity 2. Restaurants where core equity 1 should be demonstrated will lose their appeal if the chef distances himself too far from them. Hence [...]

Celebrity Licensing Friday, December 4th 2009

The trouble with licensing a celebrity is that you are dealing with a human being. Apart from Licensingpages employees we have never seen any perfect humans. More often than not something will happen or come out of the closet to disrupt a well-crafted licensing programme. in some cases once the drama has subsided things can [...]

Job of the Month

Licensing Manager
Location: Central London
Salary: Circa £42k
Ref: 125
We are seeking an exceptional individual who is capable of managing and growing licensing programmes across all categories. Our clients brands are globally known and this represents an amazing opportunity for someone to go to the next level in their career.

Hot Topics

A tough Retail Climate
For the last few years we have experienced a very tough retail climate with consumers being cautious with their spending and retailers being cautious with their listings and stock levels. This is a challenging time but we should all remain positive and start talking the market up and focus on the positives which will surely benefit us all.

Executive Moves

Hannah Miller

joins the RSPCA as Licensing Executive
Linda Vabo

appointed Director of Products & Licensing at CreaCon Group, Norway

Licensingpages®: Recruitment