Archive for December, 2009

Celebrity Licensing 2 Tuesday, December 15th 2009

Gordon Ramsay is a great chef. That is his number 1 core equity. He also has bags of energy and enthusiasm which makes him appealing to the consumer. That is core equity 2. Restaurants where core equity 1 should be demonstrated will lose their appeal if the chef distances himself too far from them. Hence [...]

Celebrity Licensing Friday, December 4th 2009

The trouble with licensing a celebrity is that you are dealing with a human being. Apart from Licensingpages employees we have never seen any perfect humans. More often than not something will happen or come out of the closet to disrupt a well-crafted licensing programme. in some cases once the drama has subsided things can [...]

Job of the Month

Senior Licensing Executive
Location: Central London
Salary: Circa £32k+depending on experience
Ref: 119
A great opportunity for a licensing champion at one of the worlds leading institutions. Seeking a UK Licensing expert with good licensee and retail connections across broad categories. You will need to be a team player and be looking for your next career move.

Hot Topics

A tough Retail Climate
For the last few years we have experienced a very tough retail climate with consumers being cautious with their spending and retailers being cautious with their listings and stock levels. This is a challenging time but we should all remain positive and start talking the market up and focus on the positives which will surely benefit us all.

Executive Moves

Charlotte Hargreaves

joins DRG (Digital Rights Group) as SVP of Marketing and Business Development
Nicola Herrmann

joins Zodiak Rights as Head of Brand Marketing

Licensingpages®: Recruitment