It never ceases to amaze us how many companies in Brand Licensing can raise capital based on potential licensed product sales. Effective research is rarely conducted and forecasts are often wholly unrealistic. This has the effect of putting our industry in disrepute or at the very least makes it harder to raise finance for the [...]

Simon’s Cat is the perfect example of a previously unknown cartoonist who decided to practice using some new animation software. Somehow it ended up on YouTube and a few months later 45 million people had seen the animation and sent it to friends. Amazing how many people became aware of the brand in such a [...]

How can we possible ignore this! It is clear there is a direct correlation between having personal contact and representing clients 40 years later. All this despite the fact that at the time fashion was rather….shall we say…iffy. Enjoy our photo of the week. Anyone care to comment?

Clip of the Week. How often has a friend sent you a viral video clip that made you laugh. It happens to all of us. But what we cannot underestimate is the power of laughter and its link to your memory. This Callaway Golf example is a case in point. Feel free to send [...]