ASDA GeorgeOctober 2009 TNS data reveals that ASDA’s George clothing has become the UK’s biggest clothing retailer with a 10.1% market share. In second place is Primark with 9.9% and M&S is in third place with 9.8% market share. For many of us in the licensing industry this comes as no surprise. Which is more important- Volume or brand value?

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