The average licensed item is priced 32.9% higher at retail than its non-licensed equivalent, according to a new research report by The Licensing Letter. All told, 63% of the licensed products studied were priced higher than their non-licensed counterparts. Is this a good or bad thing?
Recent Posts
- Secrets of Success in Brand Licensing in Chinese!
- Boxpark - Pop-up mall opens
- Andrew does Movember-Update
- Andrew Does Movember-Update
- Andrew Does Movember-Update
- Andrew Levy does Movember
- Top Global Brands 2011
- Chorion Sells Beatrix Potter and Octonauts
- Paris Hilton does India
- M&S use A-list Celebrities
Posts By Month
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
subscribe to this blog
Leave Your Comments Below