The average licensed item is priced 32.9% higher at retail than its non-licensed equivalent, according to a new research report by The Licensing Letter. All told, 63% of the licensed products studied were priced higher than their non-licensed counterparts. Is this a good or bad thing?
The need to consistently contemporise the practice of attracting and retaining key senior level personnel, where there is an extremely high level of expectation from both employer and employee, has never been more critical.
Archive for September, 2009
Licensed Goods Command Premium Prices Wednesday, September 16th 2009
Fabulous Licensing Awards Night 2009 Friday, September 11th 2009
We really enjoyed the recent Licensing Awards night and as usual it was brilliantly organised. The award nominees and recipients are always contentious but we felt that many were well deserved especially the Lifetime award for Trevor Jones. We are interested to hear if you felt any awards were undeserved.
spiderman climbs to record heights Tuesday, September 1st 2009
A French climber known as spiderman for his amazing feats has climbed one of the world’s tallest buildings, in Malaysia, on his third attempt. Witnesses said it took Alain Robert, 47, just over two hours to complete his ascent of the 88-storey Tower Two of the Petronas Towers in Kuala Lumpur. You didn’t expect us [...]
Job of the Month
- Licensing Manager
Location: Central London
Salary: Circa £42k
Ref: 125
We are seeking an exceptional individual who is capable of managing and growing licensing programmes across all categories. Our clients brands are globally known and this represents an amazing opportunity for someone to go to the next level in their career.
Hot Topics
- A tough Retail Climate
For the last few years we have experienced a very tough retail climate with consumers being cautious with their spending and retailers being cautious with their listings and stock levels. This is a challenging time but we should all remain positive and start talking the market up and focus on the positives which will surely benefit us all.
Executive Moves
-
Hannah Miller
joins the RSPCA as Licensing Executive
-
Linda Vabo
appointed Director of Products & Licensing at CreaCon Group, Norway