The average licensed item is priced 32.9% higher at retail than its non-licensed equivalent, according to a new research report by The Licensing Letter. All told, 63% of the licensed products studied were priced higher than their non-licensed counterparts. Is this a good or bad thing?
Ian and Andrew have been so useful in helping us build our team. Their expertise really shows”
Archive for September, 2009
Licensed Goods Command Premium Prices Wednesday, September 16th 2009
Fabulous Licensing Awards Night 2009 Friday, September 11th 2009
We really enjoyed the recent Licensing Awards night and as usual it was brilliantly organised. The award nominees and recipients are always contentious but we felt that many were well deserved especially the Lifetime award for Trevor Jones. We are interested to hear if you felt any awards were undeserved.
spiderman climbs to record heights Tuesday, September 1st 2009
A French climber known as spiderman for his amazing feats has climbed one of the world’s tallest buildings, in Malaysia, on his third attempt. Witnesses said it took Alain Robert, 47, just over two hours to complete his ascent of the 88-storey Tower Two of the Petronas Towers in Kuala Lumpur. You didn’t expect us [...]
Job of the Month
- Senior Licensing Manager
Location:West London
Salary: £45k - £65k depending on experience
Ref: 080
A rare opportunity has arisen at this leading brand, sport and event licensing company. Drive and determination are key criteria and an interest in sport and the current retail climate is key. Experience of new business development and international licensing programmes are essential.
Hot Topics
- Licensing Sales
It doesn't matter how much we like to dress it up as pure marketing and brand positioning, most of us in the licensing industry are in sales. Unless it is on a retainer, the role of the licensing agent is to sell. Being in sales is not a bad thing. It is about time this was recognised as a positive discipline and execs should be trained accordingly.
Executive Moves
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John Collins
becomes Retail Marketing Director EMEA for Nickelodeon and Viacom Consumer Products (NVCP)
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Cindy Davis
joins CPLG US as SVP of licensing