Just when you thought licensing was maturing we have seen some really outrageous licensed products. One example sent to us was the SpongeBob Squarepants thermometer which can be for rectal use. I mean really how better to damage a brand than by sticking it somewhere like a rectum?!! Here is a nice link to [...]

Hello Kitty is massive this year. Everywhere you look the iconic little pussy is leaving her paw prints. Will this apparent market saturation be the end of her outside Japan or will she endure? Does anyone know how much she has generated in royalties? or at retail?