The licensing industry tracks retail. Period. When retail is strong so are the sales of licensed products.In the good times, retailers expand ranges and try new lines, something that is lacking at this time. Cautious is the current tone. With unemployment rising and access to cheap money hard to find, let’s manage expectations and admit we are bouncing on the bottom right now…right?…
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In general yes, we do bouncing on the bottom right now. But, from other side we have kind of that situation in Eastern Europe for some time already (much longer) than Western part of world. And from that we learn well to look at this as an opportunity. 35 countries of New Europe with more than 400 million people are still almost untapped markets for licensing industry. Let’s look at that fact closely - isn’t that a great opportunity to finaly reach “new territories”? There is a space in retail for licensed products. Now is crucial to know how to get this space for your product. We offer you a very practical way to start and find out at Licensing Factory New Europe.
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