The ‘It-Pigs’ of the moment are Peppa Pig, The Pig, Pinky and Perky, Olivia, Babe Pig In the City, Miss Piggy, and not forgetting the biggest 2009 contribution to the Porky Revenge -Swine Flu. Any suggestions as to what animals will be ‘In’ in 2010/2011?

Everyone in licensing is in sales….right? So why are there so many chiefs and so few indians? It seems as though this recession is helping remove some chiefs but still we do not see enough indians. any ideas why the licensing industry is so different to others?

The licensing industry tracks retail. Period. When retail is strong so are the sales of licensed products.In the good times, retailers expand ranges and try new lines, something that is lacking at this time. Cautious is the current tone. With unemployment rising and access to cheap money hard to find, let’s manage expectations and admit [...]