Archive for July, 2009

The ‘It-Pigs’ are in Tuesday, July 28th 2009

The ‘It-Pigs’ of the moment are Peppa Pig, The Pig, Pinky and Perky, Olivia, Babe Pig In the City, Miss Piggy, and not forgetting the biggest 2009 contribution to the Porky Revenge -Swine Flu. Any suggestions as to what animals will be ‘In’ in 2010/2011?

Too many chiefs Tuesday, July 14th 2009

Everyone in licensing is in sales….right? So why are there so many chiefs and so few indians? It seems as though this recession is helping remove some chiefs but still we do not see enough indians. any ideas why the licensing industry is so different to others?

Signs of Recovery Thursday, July 2nd 2009

The licensing industry tracks retail. Period. When retail is strong so are the sales of licensed products.In the good times, retailers expand ranges and try new lines, something that is lacking at this time. Cautious is the current tone. With unemployment rising and access to cheap money hard to find, let’s manage expectations and admit [...]

Job of the Month

Head of UK Licensing
Location: Central London
Salary: Circa £60k depending on experience
Ref: 088
This is an exceptional opportunity for a proven senior licensing professional to manage a territory across all categories in this leading entertainment company.

Hot Topics

Licensing Sales
It doesn't matter how much we like to dress it up as pure marketing and brand positioning, most of us in the licensing industry are in sales. Unless it is on a retainer, the role of the licensing agent is to sell. Being in sales is not a bad thing. It is about time this was recognised as a positive discipline and execs should be trained accordingly.

Executive Moves

Steven Ballard

joins the Smiley Factory (Smileyworld division) as International Sales and Brand Director
Iain Parker

joins Performance Brands as International Manager

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