We all want the Licensing Shows around the world to be highly productive. Do licensing companies actually review how much incremental business was achieved?
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As an apparel licensee from France we visited the recent show in Vegas. We were surprised that on the last day stands were being taken down before the end of the show. Our meetings were pre-planned and we did not do much walk ons. We did not get any extra business immediately but we are chasing some opportunities. The stand numbers were very confusing and our retailer buyers did not come to the USA unfortunately.