The need to consistently contemporise the practice of attracting and retaining key senior level personnel, where there is an extremely high level of expectation from both employer and employee, has never been more critical.
Archive for February, 2009
Job of the Month
- Senior Licensing Manager
Location:West London
Salary: £45k - £65k depending on experience
Ref: 080
A rare opportunity has arisen at this leading brand, sport and event licensing company. Drive and determination are key criteria and an interest in sport and the current retail climate is key. Experience of new business development and international licensing programmes are essential.
Hot Topics
- Licensing Sales
It doesn't matter how much we like to dress it up as pure marketing and brand positioning, most of us in the licensing industry are in sales. Unless it is on a retainer, the role of the licensing agent is to sell. Being in sales is not a bad thing. It is about time this was recognised as a positive discipline and execs should be trained accordingly.
Executive Moves
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John Collins
becomes Retail Marketing Director EMEA for Nickelodeon and Viacom Consumer Products (NVCP)
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Cindy Davis
joins CPLG US as SVP of licensing