The need to consistently contemporise the practice of attracting and retaining key senior level personnel, where there is an extremely high level of expectation from both employer and employee, has never been more critical.
Archive for December, 2008
Job of the Month
- Head of UK Licensing
Location: Central London
Salary: Circa £60k depending on experience
Ref: 088
This is an exceptional opportunity for a proven senior licensing professional to manage a territory across all categories in this leading entertainment company.
Hot Topics
- Licensing Sales
It doesn't matter how much we like to dress it up as pure marketing and brand positioning, most of us in the licensing industry are in sales. Unless it is on a retainer, the role of the licensing agent is to sell. Being in sales is not a bad thing. It is about time this was recognised as a positive discipline and execs should be trained accordingly.
Executive Moves
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Steven Ballard
joins the Smiley Factory (Smileyworld division) as International Sales and Brand Director
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Iain Parker
joins Performance Brands as International Manager